PURA started as early as 1908 when the company was still a letterpress printing shop. Then in 1970, the third generation initiated a steady movement to develop the company into the renowned Pura Group, a modern corporation as we see today. PURA has been living the philosophy of producing special innovative products as import substitute for local market and export commodity for international market. After more than four decades, PURA now has become an expansive industrial group with 30 integrated production divisions built on over 120-hectare area, accommodating 15,000 workforces, exporting products to more than 100 countries.