Founded in 1997, PT Multi Saka Abadi (MSA) started as a manufacturer of Soap Stiffener Boards used by many Soap Manufacturers to prevent bacteria from transferring into soap bars.

In 2005, MSA diversified itself by manufacturing customized flexible packaging for well-known Multinationals, such as Coca-Cola, Unilever, Reckitt Benckiser (Dettol), Otsuka Pharmaceuticals (Pocari Sweat)